While watching the video for “Hot N****” by Epic Records’ newest artist Bobby Shmurda, I could hear a voice in my head repeatedly cry out, “the music industry hates Black people.”
Out of countless amazingly talented unsigned artists waiting for their big break, why would a record company sign yet another half-ass artist whose message is all about death, murder, guns, and more death? It couldn’t possibly be about all the money they project making off this Youtube one-hit wonder since the past couple of years have shown us that viral video stars like Trinidad James and Chief Keef don’t necessarily translate to real-world superstardom.
Why would music industry executives who are supposedly astute businessmen invest in the type of artists other labels don’t seem to have been very successful with? While these rappers may achieve short-term popularity, the amount of free mixtapes, guest appearances, and YouTube-to-MP3 music they put out can’t be profitable for the companies.
Why would someone like Bobby Shmurda get a major label deal on the strength of one poorly-produced video? Is it because Beyonce did the Shmoney Dance (Bobby’s signature move) during one of her shows? Is it because Jay Z shouted out the dance in a freestyle at a concert? Is it because Drake, Meek Mill, Raekwon (WTF Rae?) and Busta Rhymes co-signed Shmurda?
Why would a label invest in a mediocre rapper who may be “hot” for a minute but will undoubtedly fade into oblivion like so many of his forgettable predecessors? Is it because Bobby Shmurda is an underground sensation who kids in NY have been listening to for the past few months so Epic Records jumped on who they felt might be rap’s next flavor-of-the-moment before someone else does?
Or is it simply because the music industry’s agenda to promote death and dysfunction to Black youth is bigger than its desire to make money?
Yes, I’m a conspiracy theorist. I don’t care how many people ridicule me. I don’t care how many “real street cats” call me an out-of-touch Hip Hop purist who doesn’t know what today’s kids are into. I don’t care how many industry execs mock my extreme views and so-called lack of music business knowledge. I don’t care how many idiots call me a race-baiter. I don’t care how many call me a hater for criticizing a kid I don’t personally know without even giving him a chance to shine. I don’t care how many dumb asses try to convince me that if he didn’t get a record deal, he’d be out shooting or robbing folks (that seems to be a popular opinion on the internet right now). I don’t care how many tell me that Hip Hop can’t always be positive or that I need to leave the days of De La Soul and Public Enemy behind. I don’t care how many fools try to sell me on the idea that the labels are just giving the fans the kind of music they want. I don’t care how many of you tell me that a record company’s goal is to make money, not save lives. I don’t care how many major artists co-sign this misled kid. And I don’t care how many of his fans insult me.
If it really just came down to the argument that sex and violence in music sells, we’d see it equally produced by all ethnic groups and equally targeting all ethnic groups. However, besides Black people, I can’t think of another group, be it White, Asian, Latino, Christian, Jewish, etc, that the music industry feels as comfortable overtly disparaging without a second thought.
Shame on Sha Money XL, who got Shmurda signed, and shame on L.A. Reid, Epic Records’ CEO, for contributing to the perception of Black people as criminals at a time when so many police officers around the nation already see them as a threat for no other reason than being Black. I’m sure the money and accolades make it all worth it. I can’t help but wonder if L.A. Reid would’ve been as open to Shmurda’s “talent” during his time as a judge on X Factor.